GDI Better Business Bureau

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84% of individuals value reviews and ratings from people on the internet as much as they value a personal recommendation. Better Business Bureau (BBB) makes it convenient for anyone to search up a business and find out the validity of a company, based on reviews and ratings. BBB is a non-profit based in the United States which summarizes public data, research, and customer reviews, making this information readily available for everyone. This is because BBB believes companies should have ethical practices and provide quality services.

The internet is a vast place and consumers need to be ensured their money and time is being spent correctly. In particular when it deals with multi-level marketing, an external source to verify the legitimacy of the business will likely ease the minds of potential consumers. With over two decades of providing remarkable service to each member, GDI has an A+ rating from BBB.

The Importance of a BBB Rating

While there are many legitimate network marketing platforms out there like GDI, there are as many scammers who aim to earn a quick dollar from you. As a beginner, it’s crucial to know which company is legitimate and will provide you the best opportunity to build your marketing platform. Fortunately for all beginners, BBB allows you to search the accreditation of a company on its website. Just type the name of the company into the search bar and you’ll find a BBB grade that is based on summarized information about the company.

This BBB rating reflects the quality of the business, everything from its customer service to the company’s practices. GDI has earned an A+ rating from BBB, the highest rating a business can earn. With GDI operating for over a decade in the multi-level marketing industry, the positive reviews from past and present members is reflected in this rating.

The Criteria

A large influence on these ratings is based on customer feedback as well as other factors. BBB rates on a letter and numerical scale, from a F to an A+ and 0-100. Here’s what BBB uses to determine their rating:

– The complaints made against a company. BBB determines a rating based on the type and number of complaints made as well as how these complaints were settled.

– Proper licensing. The company needs to keep up to date with licensing to avoid any altercations with the government.

– Type and length of business. The kind of business a company runs is an important indication about its legitimacy. Additionally, the length of time a business has been operating indicates if a company can be trusted.

– Transparency. A company must be straightforward about their claims as a company. There must be no hidden information that will affect the quality of a customer’s experience.

– Following commitments. The business must honour the commitments that BBB has established in order for the company to have a high rating.

– Truthful advertisements. When a business promotes a service, they must deliver and provide what they advertised to their consumers to be approved by BBB.

Other Information Released by BBB

BBB provides as much information as it has on a company’s history and its practices. In some cases, BBB has performed their own research into a company and presents this alongside public information such as customer reviews, yearly documentations, etc. Transparency is ideal for BBB and that’s what it hopes to provide for consumers.

BBB Arbitrators

It’s inevitable that as an organization, you’ll encounter some unsatisfied consumers or run into a few disputes. BBB offers to stand in as a third-party representative to mediate any disputes encountered by a company. BBB will keep this on record and in their filing.

If mediation tactics aren’t enough to settle disputes, BBB provides arbitrators to settle any ongoing issue. This saves both parties unnecessary legal fees or court dates and resolves the issue quickly.

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The Value of BBB

BBB is not only valuable to customers; it’s just as important to a company’s image. The rating given by BBB can affect how potential members and consumers view the company. A high rating will likely entice future clients while a low rating may cause potential consumers to avoid the business. Businesses must continually deliver high quality services in order to establish trust with present and future members.

This is because any complaint or positive review is immediately collected and stored in BBB’s database. BBB continuously modifies its rating as more recent claims are taken into consideration. Additionally, BBB considers all ratings and complaints filed in the past 3 years.

As such, attaining a high BBB rating is a motivational factor for companies like GDI. Due to the impact of these ratings, if companies like GDI are able to resolve an issue effectively, the client may remove the claim from the company’s profile. As such, quality customer service is highly valued and reflected in BBB’s rating of a company.

Establishing Trust

When you participate in multi-level marketing with the aim of gaining earnings, you want to make sure these companies live up to what they promote. No one should have to realize that all their expectations were based on false advertisements and untruthful promotions. That’s why BBB wants to hold companies accountable for both excellent and subpar services.

With advancements in the internet, information about a company is easily accessible. As such, businesses that operate with good practices can utilize this to their advantage and gain trust with potential clients through this BBB accreditation.

Next Steps

We live in a world where customer ratings are one of the most trusted pieces of information for consumers. Often, there’s far too much information to delve through when researching about a company. BBB provides the convenience of gathering all relevant information to establish a rating based on a multitude of factors.

Before signing up or starting with an online business, give yourself an ease of mind by searching companies on BBB. By doing this, you’ll know whether or not this company aligns with your values and if it’s worth investing your time and money into.

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About The Author

Tanis Zamora

After two failed attempts to succeed in network marketing, I decided that I was going to do something about the high percent fail rate plaguing this industry.

My strategy has been, still is, and always will be simple: To focus on creating simple, affordable and effective websites, apps, groups, etc. that will help network marketing beginners unite and help each other succeed.

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